Brand Kits and Logos

A brand kit holds your brand's colors, fonts, logo, and voice. The workspace's default kit styles every new video, so you never have to retype your brand rules in a brief.

Brand kits live on the Brand page in the sidebar, under the Brand kits tab. Each workspace has its own kits.

Create a brand kit

Under Add a brand kit you have four ways to start:

1. Research my site — type your website (for example yourcompany.com) and fluos reads your homepage and about page. It picks up your colors, fonts, logo, and tone of voice, and saves them as a kit.
2. More → Import DESIGN.md — paste a DESIGN.md or choose the file. fluos reads the colors and fonts from it and keeps the full text with the kit.
3. More → a preset — start from one of six fluos looks (Editorial Mono, Bold Poster, Soft Pastel, Midnight Studio, Signal Tech, Warm Paper) and edit it.
4. More → Blank kit — fill it in by hand.

You can also get a kit from your first storyboard. When fluos looks at your website while it plans a first video in a workspace that has no kit yet, the chat shows a Brand found on your site card. Choose Save as brand kit to keep it, or Dismiss.

What a kit holds

Open a kit to see it, then Edit to change it:

• Colors — background, text, accent, and muted, as hex values
• Typography — a display font and a body font
• Logo — SVG, PNG, JPEG, or WebP, up to 2 MB. Use the Logo button on a kit to upload one.
• Voice — tone words, plus a list of do's and don'ts
• Source — the website it was researched from, or the DESIGN.md it was imported from

On a kit researched from a website, Refresh reads the site again.

The default kit

The first kit you save becomes the workspace default. To change it, choose Make default on another kit. The default kit styles every new video in the workspace.

To use a different kit for one project, use the brand kit chip in the composer. It shows the kit the project uses and lets you pick:

• any saved kit
• Workspace default
• No brand kit — the video is styled only from your prompt

The chip is on the dashboard home composer too, so you can choose the kit before you send the first message. It only appears once the workspace has at least one kit.

What wins when rules disagree

1. Colors you write in your prompt (hex codes) win.
2. Then the brand kit.
3. Then the tone of your request.

So you can keep a kit as the default and still ask for a one-off palette in a single video.

When a kit is applied, fluos copies its logo into the video's assets, and the storyboard uses the saved kit instead of looking at your website again. If your prompt names a different website, fluos looks at that site instead.

Plans

The Free plan keeps one brand kit. You can edit it as often as you like. Paid plans can save as many kits as they need. Only people who can edit the workspace can add or change its kits.

Upload your logo (SVG preferred)

Chat and library accept SVG (image/svg+xml) alongside PNG, JPG, GIF, and WEBP (images up to 10 MB). A brand kit logo can be SVG, PNG, JPEG, or WebP, up to 2 MB.

When you use an SVG logo, fluos works with the vector shapes directly. That unlocks shape-level motion (stroke draw, fill reveal, morph, staggered shapes). A PNG/JPG logo still works, but animation is limited to moves, masks, and effects on the flat image.

Use the attached SVG logo for the end card.
Animate a stroke-draw reveal, then hold on the mark + URL.
Do not redraw or approximate the logo.

Reference images vs embed

For photos, mocks, and mood boards the default is reference — fluos recreates the look rather than pasting the file on screen. Ask explicitly when you want the uploaded image embedded (product hero, screenshot walkthrough, etc.).

SVG logos are used as supplied so they can animate. Do not ask the agent to re-draw your mark from scratch.

Raster logos

If you only have PNG/JPG/WebP:

• Upload the highest-resolution transparent mark you have
• Ask for wipe, shine, pop-in, or end-card lockup treatments
• Prefer switching to SVG later for draw/morph work

Rules a kit does not hold

A kit covers colors, fonts, logo, and voice. For other standing rules, such as "always end on our logo and URL" or "no bounce easings", save a memory. The agent follows your memories on every video.

Checklist

• A brand kit saved and set as the default
• SVG logo on the kit (or a sharp transparent PNG)
• Colors and fonts checked in the kit
• Tone and do's / don'ts filled in
• End card and CTA rules saved as memories

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